Media relations plays an integral part of the communications plan. To be successful current day media relations requires a blend of earned, owned and paid media to be disseminated in a coordinated, cohesive and consistent manner.

Earned Media

Getting there is not simply about pushing out news releases in hopes of securing earned media. It's about having a program that combines news coverage and feature stories in print and digital, as well as video interviews and podcasts.

Paid Media

Sometimes being in paid media helps create the kind of heat your company needs. But when to use it, and more importantly, when not to, is crucial to a company's success. Paying too early turns off the traditional earned media crowd while waiting too long can deprive you of the added visibility you need at the right time.

Owned Media

Owned media is like being your own publishing company or broadcaster. You have total control over what your audience sees. By incorporating owned media into your communications plan, you can keep your audience engaged, aware, and informed of everything that's going on in your business when you want them to know it. Owned media includes newsletters, social media, blog posts, podcasts, and videos you produce.