Not just the realm of publicly traded companies, almost every industry has analysts and consultants who possess a deep understanding of what's transpiring in your market sector. But that knowledge doesn't come from second-hand information. It comes from analysts being informed and educated.

If you don't tell the analysts about yourself and the competition, your competition won't be talking about you, and you'll be left out of the reports. The analysts tell the media what's about to happen or who is doing what in a sector. By educating the analysts, you're helping pave the way for inclusion in their reports and the news about your market sector.