Selecting the right communications agency is often as important as the story you have to tell. A firm that's excellent at consumer storytelling doesn't mean it will be as good in the business-to-business environment. That's why the value of who tells your story can't be underestimated.

In addition to putting you in the media, being placed to speak at suitable events enables you to tell your story and create the additional value you need through communications.

Lastly, the right firm needs to have the right team. It has to be a fit with your team.